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Venue ConnectSM
Venue ConnectSM is a new product developed by The
Catalyze Group, in conjunction with publishers, that utilizes
Microsoft Tags to connect retail store fronts to the internet. The key
to Venue Connect SM
is the window sticker. Image 1 is an example of window sticker. The
sticker is the same size a credit card window sticker that can be found on many
store fronts today. Image 2 is an example of credit card window stickers.
The Venue Connect sticker is placed in a highly visible area in retail stores
front windows. This location will typically be near the credit card window
stickers.
The Venue ConnectSM provides benfits to a range of users:
- Customers
- Stores
- Publishers
Image 1
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Image 2
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How it works
Step 1: Potential customers walking past a store front will see
the Venue Connect sticker in the window. They will than be able to walk up
to the sticker, scan it with their smart phone. Step 1 below.
Step 2: The smart phone will then connect the potential customer
to the internet and bring up the venue's website. The venue can change the
page the tag is pointed to. Potential customers can be taken to the venue's
home page or maybe to a page that shows that venues specials. Step 3. The
advantage to the customer is they get to learn about the store and their
specials quickly. Stores in turn get to advertise to potential customer to
entice them into the store.
Step 3: Step 2 is new SMART advertising real estate
that publishers control. They are able to sell this SMART ad
space to their client base. The SMART space can be targeted by
business vertical or by proximity.
Your Customer's Benefits
What is important to today's customer? The same thing as yesterday's
customer: Products, Price, and Quality. But today's customer may also want
to know about the stores they shop at and the products they sell. They
want to know if the store is green, does the store support any charitable
causes, where do the products come from, etc... The Venue ConnectSM
tag is a tool that can be used by the customer to find all of this information
out quickly at the point of sale.
Publisher's Benefits
Publishers looking to connect advertisers with their audience benfit in many
ways.
First, publishers benefit from the branding that the tag will provide. Think of
the store front as branding real estate. Once the tag is placed in the store
front window, the publisher owns that real estate, and their name is now front
and center in hundreds of venues in a given targeted area.
Second, they have now expanded their advertising space, and tied it to the
internet. Venue Connect does exactly what print publishers have been in great
need of. It connects the audience, with the advertiser, using your brand as the
vehicle over the internet.
To become a sponsor contact us
about Venue ConnectSM.
Retail Business Owners and
Restaurateur's Benefits
Retail Business Owners and Restaurateurs have control of where the tag points
to(by default the tag points to their home page). Equally important as what your
customers want to know about you, is what do you want to know about your
customers? Use this opportunity to create a custom web page that could:
- Use Venue Connect to find out more about your potential and existing customers.
Engage them and encourage sign up for your rewards club, newsletter, email
newsletter, frequent shopper specials, etc. The opportunity to collect a name,
email, phone number is realized.
- Communicate to potential customers your sale items, daily specials, special
offers, promotions, etc
- Provide exclusive Venue Connect only specials. This will encourage usage
- Promote causes, events, or highlight positive news events pertaining to
the store
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Copyright © 2010 The Catalyze Group, Inc. All Rights Reserved. |
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